Heavy equipment rental is a phenomenon that has developed considerable legs. In the past decade the instances of companies renting rather than buying the construction equipment they need has gone through the roof. But why is that? The answer to that question is the same one that drives nearly all other business considerations: the bottom line. In short, many companies are no longer thrilled by the prospect of buying equipment and then letting it molder in the yard between projects. In their search for more cost-effective alternatives they cast their eye upon the rental landscape and see clear advantages that are hard to resist. (more…)